GreenScape
UX & UI
GreenScape, merges technology and nature to enrich urban lives and empowers everyone to cultivate green spaces, irrespective of location. From personalized plant care to an AR plant guide, we're your partner in urban gardening.
CLIENTS
+2MM
INVESTMENT ROUND
Series B
2019
INVESTORS
CHALLENGES
01
As a UX/UI designer at GreenScape I had a challenge to create a new app feature to solve the lack of knowledge to create and maintain greens spaces.
02
I had to create a function that evaluates grass health for seeding purposes, integrating with AR on smartphones.
UX/UI DESIGNER
CHALLENGE 01
Bridging the Urban-Nature Gap
Problem: Urbanization disconnects city dwellers from nature, leaving them wanting to garden but lacking the knowledge and resources for green spaces.
Context: As a GreenScape UX/UI designer, I aimed to empower urban residents. I was tasked with creating a feature for the app that would bridge the gap between urban living and gardening.
Solution: I designed the "GreenSpace Creation" feature, offering step-by-step tutorials, personalized plant care plans, and a vibrant community forum. Urban dwellers gained gardening expertise and a sense of community. AR plant identification enhanced their experience by simplifying plant care.
Business Impact: The "GreenSpace Creation" feature brought a surge of engagement, attracting users who were eager to reconnect with nature. This increased app downloads and user retention, positively impacting GreenScape's brand visibility and growth. Additionally, the community forum fostered a sense of belonging, creating a loyal user base that advocated for GreenScape's mission.
CHALLENGE 02
Smart Seeding with AR Evaluation
Problem: GreenScape sought a solution for healthy grass seeding. Evaluating grass health was vital but lacked a user-friendly approach.
Context: I aimed to enhance lawn care. I needed to create an app function that evaluated grass health for optimal seeding, using AR technology on smartphones.
Solution: I developed the "AR Grass Health Evaluation" feature, allowing users to assess grass health through their smartphone cameras. Immediate feedback aided seeding decisions and lawn care.
Business Impact: The introduction of the "AR Grass Health Evaluation" feature elevated GreenScape's reputation as an innovative and practical gardening solution. The ease of use attracted a broader user base, increasing app downloads and engagement. With healthier lawns resulting from informed decisions, users were more likely to recommend GreenScape to others, contributing to business growth.